Brand Kit & Marketing Assets
Safara asset library
Brand Kit &
Marketing Assets
A clean, working brand portal for previews, downloads, and reusable Safara marketing assets.
What's Inside
7
Library sections
6
Social platforms
Multiple
Brand formats
Yes
Download ready
Downloadable logos, social media kits across 6 platforms, business card templates, email signatures with HTML copy, brand guidelines, and retina-ready favicons.
Downloadable Logos
Core logo files with clean previews and direct open/download actions. PNG versions are auto-generated from SVG sources.
Full Logo
Primary horizontal wordmark
Stacked Logo
Vertical layout for compact spaces
Icon / Mark Only
Brand mark for favicons and small placements
Full Logo
Rasterised version (auto-generated from SVG)
Stacked Logo
Rasterised stacked (auto-generated from SVG)
Icon / Mark
Rasterised mark (auto-generated from SVG)
Business Card Design
Front and back previews with export actions for print-ready PDF and SVG files.
front Side
3.5 × 2 in — Print-ready
back Side
3.5 × 2 in — Print-ready
Email Signature
A professional HTML signature block with a working copy action.
| Your Name Brand Manager +27 12 345 6789 hello@safara.co www.safara.co Curated African Craftsmanship |
Copies as rich HTML — paste directly into Gmail or Outlook signature settings.
Email Footer Banner
Live preview and direct SVG download for the email banner.
600 × 150 px — Email-safe
Brand Guidelines Snapshot
A polished visual summary of approved logo usage, colours, typography, and icon styling.
Logo Usage
Light Surface
Dark Surface
Tinted Surface
Typography
Playfair Display
Headings — Regular 400, Medium 500, SemiBold 600
Aa Bb Cc Dd Ee Ff Gg Hh
Inter
Body — Light 300, Regular 400, Medium 500
Aa Bb Cc Dd Ee Ff Gg Hh
Colour Palette
Deep Charcoal
#2D2418
Primary text, headings, logo
Warm Ivory
#F5F0E8
Page backgrounds, cards
Sand
#E8DFD0
Section backgrounds, borders
Stone
#D4C9B8
Borders, dividers, muted UI
Warm Gold
#B08C50
Accents, highlights, CTA hover
Olive
#6B7D4A
Tags, badges, secondary accents
Taupe
#B3A08A
Subtle text, supporting elements
Icon Style
- • Lucide icon family — consistent stroke weight (1.5px)
- • Rounded line caps, rounded joins
- • 24 × 24 base grid, scale proportionally
- • Use foreground/70 default, foreground on hover
Usage Notes
- • Maintain minimum clear space around the logo equal to the height of the "S" letterform
- • Never stretch, distort, rotate, or apply effects to the logo
- • Use only approved brand colours — no custom or off-palette colours
- • Ensure sufficient contrast on all button and text placements
- • Headings always use Playfair Display; body text always uses Inter
- • Rounded corners (0.625rem base) on cards and UI elements
Icons & Favicon
Retina-ready favicon and app icon assets for browser tabs, bookmarks, and mobile.
Safara Favicon
Used for browser tabs, bookmarks, and PWA icons
Social Media Branding Kit
Browse assets by platform. Each card includes live previews, dimensions, and working download actions.
Profile Photo
Profile Photo for Instagram
320 × 320 px
Feed Post
Feed Post for Instagram
1080 × 1080 px
Story Template
Story Template for Instagram
1080 × 1920 px
Reel Cover
Reel Cover for Instagram
1080 × 1920 px